When you click on a website and it opens with an ad selling something that you were recently shopping for, this is not by accident. You visited a site, had a cookie dropped on you and now that company (and others) have bid to be the one that serves you an offer. This transaction takes place in the milisecond it takes for the site to appear. Most of these ad buys take place via a demand-side platform (DSP).
A DSP is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface. Real-time bidding for displaying online advertising takes place within the ad exchanges, and by utilizing a DSP, marketers can manage their bids for the banners and the pricing for the data that they are layering on to target their audiences. Similar to paid search, using DSPs allows users to optimize based on set Key Performance Indicators (KPIs) such as effective Cost per Click (eCPC), and effective Cost per Action (eCPA).
The difference between most DSP activity and ours is that we have the ability to target active and in-market buyers who have not visited your site. Nor do we use the increasingly ineffective cookie dropping. We target based on device and actual, real-time intent behavior. This methodology will deliver much higher results than others. We are also able to track these shoppers across the web and provide much more accurate and attribution metrics.
We understand that media buying may not be what you are looking for, or, you may already have an established media partner. However, if you a DSP makes sense for your company, we can deliver.