The Challenges Of Bringing High Tech Marketing To The Midwest

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The Challenges Of Bringing High Tech Marketing To The Midwest

We had what I thought was an unbeatable combination: a fully-vetted Big Data tech platform (web buyer ID) powered by two successful marketing careers…client case studies out the wazoo from the Host Company plus assists on major sales calls from our partner Co. We would be ‘first-in’ and exclusive to our region – the entire Midwest. Also, my biz partner and I’d known each other for years and weren’t worried about the prospect of putting our shoulders to the collective grindstone because we so clearly saw light at the end of the tunnel.  

We also had what’s not exactly an insider’s tip: The Kaufmann Index of startup activity had awarded our state last place two years in a row but we didn’t let that faze us.  

We were certain we simply could not lose. Or so we thought.

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One-to-Won Marketing! A Win:Win For Both Buyers and Marketers

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One-to-Won Marketing! A Win:Win For Both Buyers and Marketers

The old traditional “spray and pray” method of broadcasting your brand’s message in hopes the right customer will see it is now officially dead.

Why? Because we’ve gained the ability to deliver in real time, hyper-relevant content to only those possible buyers who are showing a significant, measurable interest in your brand. They are literally ‘binge-watching’ information about your product and we can see these behaviors and then message directly to them.

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In Baseball and Business: Data. Builds. Winning. Teams.

In Baseball and Business: Data. Builds. Winning. Teams.

The legendary Cubs player,  Ernie Banks, was once asked what’s different about today’s baseball. He said, “It’s a lot different. There is a lot of information that you need to know about as a player. How pitchers are pitching you, how defenses are playing, certain situations about certain pitchers.” He’s absolutely right. Nowadays teams use data to bring the edge to their teams.

It's The Talent, Stupid By Jeff DeGraff

It's The Talent, Stupid By Jeff DeGraff

As we are very active in building and supporting successful start-up and entrepreneurial ecosystems, this piece really hit home for me. Here in Wisconsin I keep hearing “talent … talent … talent” in regards to what is the most important thing in regards to attracting people and companies. A focus on educating and training people is a much more effective strategy than simply cutting taxes and regulations. “It’s the talent stupid.”

How can you build up your innovation assets?

Data Driven vs Predictive Marketing: Beware Jetson’s Marketing

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Data Driven vs Predictive Marketing: Beware Jetson’s Marketing

"Data driven marketers know that data can and should be utilized across the marketing/sales continuum – but it is more about data orchestration than a score, a tactic, a lead or anything else. Therefore, one button, add water and stir does not consider any of the cause and effect across all the communications and transactional channels that marketers rely on."

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Planning Time in the New World of Marketing

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Planning Time in the New World of Marketing

"Forrester has stated that we are now in the age of the customer.”  Buyers expect and demand to find all the product information, use cases and user reviews needed to make an informed purchase online prior to making a decision. Even in B2B, approximately 80% of buying decisions are done online - prior to reaching out to a potential vendor. This means that marketers need to be serving up relevant content to buyers as they travel along the path to purchase. "

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