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Peak Harvest Buyer Intent Platform


FIRST IN WINS!
IDENTIFY ACTIVE, IN-MARKET BUYERS BEFORE YOUR COMPETITION

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Peak Harvest Buyer Intent Platform


FIRST IN WINS!
IDENTIFY ACTIVE, IN-MARKET BUYERS BEFORE YOUR COMPETITION

Less than 5% of your audience actually reach your site.
Less than 10% of your audience click ads and/or fill out forms.
Our Buyer Intent Platform provides Intent Data X-Ray vision across the entire web.

This means you can now reach more than 80% of your active market.

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Turn Information And Insight Into Action


SEE YOUR BUYER’S RESEARCH
BEHAVIOR ACROSS THE ENTIRE PUBLIC WEB

Turn Information And Insight Into Action


SEE YOUR BUYER’S RESEARCH
BEHAVIOR ACROSS THE ENTIRE PUBLIC WEB

PEAK HARVEST offers an “outside in” look that reveals buying signals
from across the entire web.

More than one billion times a day the Peak Harvest Platform combs the web to uncover:

Who is actively in market for your product or service
What they are in market for
Where they are - both in the sales funnel and their geo-location down to Zip 9
Why they are in need, with insight into their specific needs and pain-points

Girl Spire

The Peak harvest platform is a new and unique digital disrupter - not to be confused with other commonly used analytics.

Peak Harvest tracks consumption by devicesnot cookies. This is a major point of difference as the era of ad-blocking and mobile devices has rendered cookies increasingly ineffective.

Intent data is so much more powerful than standard ad metrics such as likes, opens, page-visits and ad clicks. These analytics only measure siloed events, Peak Harvest uncovers and tracks the full customer journey.

So, just to be clear, we are NOT:

  • Cookie dropping re-targeters
  • Google or SEO analytics
  • PII hackers
  • Social trackers
  • Ad slackers selling likes, clicks or other meaningless metrics

The Peak Harvest Platform uncovers real-time, behavioral-based, buyer-intent-signals culled from ad networks, publishers and other sources that allow our clients to see the Total Interested Market (TIM) for their products and services. 

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Get A New Umbrella


THE PEAK HARVEST PLATFORM TENDS TO MAKE IT RAIN CUSTOMERS, SALES AND REVENUES 

Get A New Umbrella


THE PEAK HARVEST PLATFORM TENDS TO MAKE IT RAIN CUSTOMERS, SALES AND REVENUES 

Based on actual case histories, the Peak Harvest platform delivers these results:

  • The ability to proactively engage 100% of your likely buyers
  • Grow your addressable market by 20%
  • Increase your funnel velocity by 20%
  • Reduce your MQL/SQL costs by 20%
  • Increase your Ad to Website conversions by 400%

Plus, our Non-Linear Attribution Model delivers crystal clear measurement on the effectiveness and efficiency of our work across the entire customer journey. 

 

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What Is Buyer Intent Data?


What Is Buyer Intent Data?


The word intent can be defined as “purpose.” When interested sales prospects take online actions, they are telling a story. This story and its digital footprint gives us rich insight and hard evidence into the intent of a company and the members of the buying team.

This wealth of online data is the basis to uncover companies who are actively displaying intent behavior and the ability to qualify leads by where they are in the path-to-purchase. The watering holes they visit and the content they consume lets us read the customer's digital body language and understand their specific needs and pain points. 

The result is a highly effective and efficient marketing platform that will drive and convert more leads, increase sales velocity and surprisingly - lower your marketing costs.

What's the Value?  Forrester says that the first vendor to engage an interested prospect wins the deal over 85%+ of the time.

85%. Think about it.

When organized, classified and made accessible, buyer behavioral data offers significant competitive advantage to those who can mobilize and engage target accounts as they enter and begin to navigate their buying journey.

OK, How Do I Use It?

With the right data, processes and expertise, you can use web behavioral data to validate and prioritize your Named Accounts. This step is a common missing link in many Account Based Marketing programs and missing capability in many ABM solutions.

This process requires only your Named Accounts, web behavioral data and an in-house team-member or service provider who can source and use the data.

With your Named Account list in hand, you will want to select three filters:

  1. A time frame – the last 30-90 days for example, to confirm recent interest.
  2. Specific keywords or phrases – to confirm relevant interest.
  3. A list of web sites monitored – to confirm quality and integrity of the signals.

For more, see this post from our friends at The Big Willow: “Questions to Ask Your Intent Data Provider”